Their Challenge…

Orthofix was looking to restyle the look of their electrostimulation product line marketing materials, particularly, a realistic style for use in both the tradeshow exhibit and consumer information.  Historically, the human figures and anatomical structures had been relatively stylized and the new look would match the photographic work done for the product brochures.

Our Solution

We created digital doubles utilizing a variety of data sources including photogrammetry, CAD, and digital 3D modeling.  Sculpted anatomy and masked features allowed us to control and tweak the glowing effects simulating the device’s stimulating activities.  The results matched the existing photographic work and the client was thrilled.